Who I Am
Staff Product Designer with 10+ years in enterprise B2B, B2C and SaaS (Nintex, FPT Software, WhipMobility). My work spans Product Design, multi-theme design system architecture, and team leadership, plus mentoring designers through ADPList.
Staff Product Designer with 10+ years in enterprise B2B, B2C and SaaS (Nintex, FPT Software, WhipMobility). My work spans Product Design, multi-theme design system architecture, and team leadership, plus mentoring designers through ADPList.
I lead enterprise UX product design and design systems, using AI agentic design and workflow automation to close the design-to-dev gap. Results: 40% faster delivery at FPT Software, 25% higher retention at WhipMobility, and 50%+ dev-effort savings across 8+ teams.
I’m relocating to Europe — open to visa sponsorship — to join a product design team and work on design systems while mentoring the next generation. I’m most energized by scaling design thinking, building inclusive team culture, and shipping products that matter.
lists the locations of the clients I have worked with, it showcases my adaptability in working with clients across different geographies and cultural environments
lists the industries of the companies I have worked for, showcasing my versatility and adaptability in working across different business sectors.
Fluent English and native Arabic — comfortable working with distributed, multilingual teams.
list of companies I have been working with them
10 years shipping enterprise products (Nintex, FPT, Petronas, WhipMobility) across Europe, Asia, and the Middle East. Understand workflows, stakeholder alignment, time-to-market pressure.
I write HTML, CSS, JavaScript. Bridge gaps between design and engineering. Reduced handoff cycle time by 40%.
Mentors designers, known for simplifying complex concepts and staying calm and professional, even in tough situations. Built team processes and critique rituals that stick, leaving mentees inspired and empowered.
Agentic Design Systems, multi-theme & multi-brand systems. Proven adoption across 8+ teams. 50% reduction in design-to-dev effort.
Design governance, AI-assisted prototyping, user research, accessibility (WCAG), and multi-theme and adaptive theming systems.
I’m active in the design community, mentoring 300+ designers, hosting hands-on workshops across the region, sharing what I know through my YouTube channel and articles on Medium, and building free tools for other designers.
Tools I built to speed up design-token and feedback workflows — no technical experience required.
Element-level feedback for AI teams — click, comment once, and let Claude apply the change instantly.
Open tool
Convert Figma variables into structured JSON — ready for Style Dictionary Configurator and Multi-Theme Generator.
Open tool
Plan, name, and export primitive, semantic, or component tokens — ready for Figma and multi-tool workflows.
Open tool
Create, edit, or import design token themes and export them across platforms — no coding required.
Open toolThoughts on design systems, productivity, and the design career — published on Medium.