The new campaign manager helps the “internal” Marketing team to easily build any campaign easily with branding guidelines automatically. We are trying to reduce the design review process to ZERO and can update the subscriber’s list easily
Research, Analysis, Ideation, Wireframe, Prototype and Usability testing
Adobe XD, Miro
The Double Diamond design model has four stages: Discovery, Definition, Development and Delivery Together.
I’m using these stages to organize my thoughts in order to improve the creative process.
Discover the targeted users and their personality and user journey by meeting them face to face or in a video conference calls to know the pain points.
Define the main pain points and prioritize it with stakeholders based on the value and effort to know which features we gonna build first based on (WSJF) Worked Shortest Job First.
Create a pre-designed templates with a company branding guidelines, by uploading a HTML file and an Images "Zip" file in one step.
Drag and drop the styled components to the campaign builder.
Campaign report with more details: How many links were clicked, How many bounced emails, unsubscribed users list, and more.
Mass Unsubscribe: Upload the list of unsubscribers users then in one click remove them from the main list.
We believe that Marketing is really important to the “Vettons”. We are looking to create a campaign process easily and faster is really important to the company, to achieve that we need to have a pre-designed template the marketing team can use without asking for a design review, Easily upload the templates, drag and drop styled-components, just change the content and go.
Develop sketches for the ideas helps me to solve the users problems.
Create a high fidelity prototype with interaction to helps me test the usability with a real users.